How we increased LTV by 20% and conversions by 30% in just a month by building an MVP for children’s educational platform

About the client

Tasks set

Hypothesis 1: increase lifetime value if you show the child’s results obtained on the platform to the parent

Hypothesis 2: increase the conversion rate if you call only those who watched the trial lesson at the beginning of the funnel

Tools used

  • Bubble — to create a personal account where personal information will be displayed. The service tracks the user’s time on the site and the child’s interaction with the system. The client already had a personal account on Tilda, but it did not work, because Tilda cannot display individual information for each user.
  • Integromat — for connecting all services and data. NoCode is the server part of the system.
  • AmoCRM — for operator-client and curator-client interaction + sales bot for automating the setting of tasks and transferring cards.
  • Pact — for sending to messengers
  • SendPulse — for emailing
  • Google Analytics, Google tag manager, Metabase — an analytical layer to collect all the necessary data and transfer it to Airtable.
  • Airtable — a single database. A place where data from CRM, analytics and all other services are concentrated.

What we did

  1. Watch time of training videos for a day/week/month
  2. Completed interactive tests after the videos and homework
  3. The child’s activity in a chat room during the educational broadcasts.
  • why fire can’t burn in water
  • countries in which tigers and lions are found.
  • Understand which of the potential customers had already watched the trial lesson
  • Monitor the watch time of the lesson in order to understand whether we should work out objections (30 % watch) or close for sale (70% watch).
  • Transfer this data to the transaction in amoCRM
  • Automatically assign tasks to the manager in CRM for warm clients
  1. The client left a request for a trial lesson
  2. He received a letter and a message in the messenger with a unique lesson link (Integromat helped to link all components and generate links)
  3. The client followed this link and started watching the lesson
  4. As soon as the client had watched 70% of the lesson, the manager immediately called him to close the purchase.

In short




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